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Indonesia’s Kopi Kenangan opens its first international outlet in Malaysia

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Dan Edwards
Dan Edwards
Dan Edwards has been with Alpha Southeast Asia since 2013 and edits both print and online versions of the magazine. He wrote the award-winning story ‘spotlight on unclarity’ soon as after joining Alpha Southeast Asia. He is based in Singapore. Disclosure: I have no direct investment holding in any stocks or bonds in Indonesia , and no plans to initiate any positions within the next 96 hours. The opinion expressed in this article is my own. I have no commercial relationship with any company cited on this website nor am I receiving any compensation from anyone except from Alpha Southeast Asia, controlling shareholder of www.whatinvestorswant.com

Here is another option for your regular coffee runs. The first Kenangan Coffee branch outside of Indonesia opened for business at Suria KLCC yesterday, marking the chain’s entry into the Malaysian market.

Edward Tirtanata, co-founder and chief executive officer, said that the company’s international outlet will operate under the brand name “Kenangan Coffee” and the company’s expansion beyond the Indonesian market started with Malaysia

According to him, Malaysia was picked as the starting point for its development strategy owing to the country’s steadily expanding coffee culture, particularly the grab-and-go idea, and the numerous parallels between Malaysians’ and Indonesians’ respective taste profiles.

“The food and beverage (F&B) sector’s future also appears promising as Malaysia is transforming into a high-income digital economy with a key focus on digitalisation, in line with our business operation.

“We also started Kenangan Coffee with the aim of making quality coffee affordable and accessible for everyone and we are thrilled to be sharing our Indonesian coffee flavours with Malaysians,” he said at the launch of the outlet on Monday.

Kenangan Coffee will be introducing its beloved signature drinks, Kenangan Latte and Avocado Coffee, as well as a wide range of other coffee selections at its stores. The price per cup starts from RM5.90 and is at a sweet price point in line with its brand promise of making quality coffee available to everyone.

By the end of the first quarter of 2023, according to Edward, the company intends to establish up to 10 outlets in Malaysia, with four of them currently under construction and scheduled to open this year.

Kenangan Coffee will be opening four more stores at MyTown Cheras, Pavilion KL, NU Sentral KL, and Sunway Pyramid by the end of this year.

“Prior to entering new markets, especially within this region, we envisioned opening up to 100 outlets in the country and that is subject to the expansion rate for each country.

“For the Malaysian market, we do plan to enter the country in a big way,” he added.

Founded in 2017, the company successfully expanded to more than 850 outlets in 64 cities in Indonesia and officially became the first Southeast Asia company to achieve unicorn status in the F&B category in December last year.

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