No one disagrees Indonesia does not receive the right amount of column inches or airtime let alone fair reporting, it rightly deserves. Our goal is put the global spotlight on Indonesia, but not by reporting on the latest news about Indonesia. That is for newspapers in Indonesia for do.
Instead we aim to report on the implications of key news events that could affect fund flows into and out of Indonesia. We do this by looking at big picture events, and analysing key news events shaping the investment potential and impediments in Indonesia.
2.BUT WHY INDONESIA?
Unlike most Asian markets, Indonesia does not have an English-language business newspaper. Our goal is to fill that gap and provide investors with a steady flow of balanced stories that highlight both, the progress and stumbling blocks facing Indonesia today.
3.WHY LAUNCH A BUSINESS NEWS PLATFORM IN THE MIDDLE OF A PANDEMIC?
If we can succeed during Covid-19, we will no doubt do well after the pandemic. Therefore, this is the best possible time to start.
4.DO YOU COMPETE WITH OTHER NEWS PLATFORMS IN INDONESIA?
No, we do not compete with 102+ Bahasa-language newspaper and magazines, TV channels including Bisnis Indonesia, Kompass, Investor Daily, Detik, Metro TV or even general news broadsheet The Jakarta Post. These are all excellent platforms that target readers who are predominantly based in Indonesia.
Meanwhile, our readership is mainly focused on foreign investors based overseas i.e., North America, Europe, Australia, Japan, Asia Pacific & the Middle East, and local investors in Indonesia.
5.WHAT IS YOUR EDITORIAL STRATEGY?
www.whatinvestorswant.com will feature both, positive and critical stories on Indonesia. If a business, industry, region or government agency fares well, we will highlight the achievement but it fails to provide stakeholder value, we will not hesitate to shine the spotlight on such failures.
Our objective is to focus on readers, not the algorithms that drive internet searches. To get a taste of how our editorial style is different from the typical foreign media outlet, please click here.