1. We won’t ever claim to have a million readers. Instead, we are proud of our 3000 to 4000+ focused readership i.e., institutional investors with investment interests in Asia (and invariably, Indonesia).

2. We apply a data-centric approach to storytelling to ensure that messages break through the noise and resonate with our target audience.

3. We live in a world of information overload and shrinking attention spans. Data shows that people rarely make it to the end of an article. Therefore, brief but regular articles on Indonesia is the key, not long essays.

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Quality journalism is expensive but we will only partner with a select number of companies in Indonesia who we believe have something value-added to our goal of highlighting under-reported stories on Indonesia, often ignored by the mainstream international press. To advertise, email: